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Tuesday March 25, 2025 2:45pm - 3:30pm IST
The world is changing around us, with incumbent SaaS companies rapidly adding AI-enabled capabilities whilst also battling new AI-native competitors that are launching weekly. But with company valuation increasingly a factor of profitability as well as revenue growth, AI poses a real problem: unless monetized carefully, it can significantly erode margins. In this insight-packed session, Andrew Davies, CMO of Paddle, will show detailed data and practical examples of how you must transform your monetisation efforts for a transformed world.

Find out:
- Why monetization now matters more than ever
- How to apply pricing strategy principles to AI
- Monetization best practices from leading AI-first companies

Objectives:
- Learn the principles of pricing strategy
- Find out how packaging can drive better monetization
- Understand how leading companies are tackling AI monetization
- Discover how localization drives outsized results
- Leave with 3 practical steps you can take tomorrow to build a better company
Speakers
avatar for Andrew Davies

Andrew Davies

CMO, Paddle
Andrew serves Paddle.com as Chief Marketing Officer. Paddle runs the payments infrastructure for 5,000 self-serve software companies. By using Paddle’s Merchant of Record, these businesses can sell everywhere in the world, without friction or compliance concerns.Previously Andrew... Read More →
Session Curator
avatar for Aastha Sharma

Aastha Sharma

Founder, CMO, Veris
Hi there! I'm Aastha, and I've been fortunate enough to have found success in the world of entrepreneurship not just once, but twice. My first company was acquired, and with my second venture Veris, we've been named as one of the fastest-growing companies in the workplace technology... Read More →
Tuesday March 25, 2025 2:45pm - 3:30pm IST
Rajendra 2

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