Madhavan Ramanujam is the Co-Founder and a General Partner at 49 Palms Ventures, a venture firm focused on investing in early-stage tech companies and helping them monetize and scale innovations. Previously, he was a Managing Partner & Board member at Simon-Kucher & Partners. Madhavan has advised 250+ companies, including 30+ unicorns, on successfully launching, monetizing, and scaling new products. Madhavan is the author of the bestselling book Monetizing Innovation, widely recognized as the definitive guide to building products that customers are willing to pay for. His upcoming book, Scaling Innovation, is set to launch in June 2025.
