Andrew serves Paddle.com as Chief Marketing Officer. Paddle runs the payments infrastructure for 5,000 self-serve software companies. By using Paddle’s Merchant of Record, these businesses can sell everywhere in the world, without friction or compliance concerns.
Previously Andrew led global demand, digital and brand at Optimizely - after it acquired the business he co-founded, Idio.ai.
Andrew also advises SaaS scale-ups, and sits on the board of Ninety, an agile digital transformation consultancy which serves the insurance industry and gives 90% of distributable profits to alleviate global poverty. He lives with his wife and two children in the Devonshire (UK) countryside.
